We were delighted to partner with Anderson Club, one of Kolkata’s esteemed clubs, for their Rabindra Jayanti celebration and showcase our tea brand, Tastea Cup. Rabindra Jayanti is a tribute to the timeless legacy of Rabindranath Tagore — celebrated through music, dance, poetry and cultural performances that bring people together. Guests enjoyed complimentary cups of refreshing Tastea Cup tea while immersing themselves in the spirit of the celebration. The appreciation we rec

Behind every achiever is a mother whose sacrifices often go unseen but never unfelt ❤️ At the 13th edition of Ratnagarbha 2026, organized by The Bengal Chamber of Commerce and Industry, those silent strengths were brought to the spotlight. A truly heartfelt initiative that celebrates the mothers of celebrated achievers, Ratnagarbha beautifully reminds us that success stories are never written alone. On International Mother’s Day, the event provided a heartfelt platform for ch

This Bengali New Year, Shalimar's proudly presents its special culinary offering — মৎস্য কাহন (Fish Tales), a recipe book dedicated to the timeless love for fish in Indian households (and especially Bengali homes). This collection features 50 recipes across 20 varieties of fish, bringing together the best of traditional favourites, fusion creations and restaurant-style dishes. What makes it even more special is that every recipe is simple and easy to recreate at home, allowin

When Bengal’s Hip Hop Scene Took Centre Stage — Shalimar’s Was Proud to Be a Part of It. Something electrifying unfolded on 4th April'25 at Princeton Club, Kolkata. For the very first time, Bengal witnessed its own Hip Hop music festival — Block Party Kolkata. An iconic night where homegrown artists, raw talent, and real stories came together to create history. Curated by Gaboo (Gaurab Chatterjee of Lakkhichhara), Block Party wasn’t just about music. It was a cultural shift —

Shalimar's becomes "The First Brand To Collaborate As An In-Theatre Branding Partner In West Bengal". This collaboration began with one question: Can we integrate into a script in a way that truly touches people’s hearts? Team Ichheymoto beautifully wove our brand into the narrative without making our presence feel like an advertisement. And today, this collaboration has received special recognition. We are proud to share that the play "Je Janlagulor Akash Chilo" by Team Ichh

We were proud to be a part of the 23rd Dilli Book Fair, Literature Festival and Bharat Lokotsav 2026 , organized by the Bengal Association Delhi. At our stall, we had the opportunity to showcase the complete range across all 6 categories of our products. It was truly encouraging to see customers walk in, explore, engage, and experience our offerings firsthand. These interactions not only strengthen trust but also help us understand evolving consumer preferences more closely.

Two days to Reset, Reflect & Recharge ✅ Shalimar’s East India Distributors Conference 2026 took place in Purulia, West Bengal — bringing together our distribution partners and sales team for two days of meaningful conversations and shared learning. This wasn’t just a conference. It was a space to pause, reflect on our journey so far, and realign ourselves for the road ahead. From insightful discussions to on-ground experiences, every moment was focused on one thing — growing

Wellness Run is an initiative by Shalimar’s to help people take a step towards a healthier future. The event was conducted on 16th November at Godrej Waterside, Kolkata and 1000+ people joined the event on that day. Shalimar’s has been serving its customers since 1945 with quality products and with this initiative, we wanted people to embrace fitness in their busy schedules. We believe that people don’t need to run 42 kms (full marathon) or get six-pack abs to have a healthy

How to make a customer buy your product at offline marketing events? Ans: The PRODUCT ✅ Sadly, no amount of branding, discounts or bundle offers can fully compensate for it. Ultimately, it is the quality of the product that convinces people and drives purchase.