Shalimar's Becomes "The First Brand To Collaborate As An In-Theatre Branding Partner In West Bengal" & Wins 5 Awards at the Prestigious META'26

Shalimar's becomes "The First Brand To Collaborate As An In-Theatre Branding Partner In West Bengal".

This collaboration began with one question: Can we integrate into a script in a way that truly touches people’s hearts?

Team Ichheymoto beautifully wove our brand into the narrative without making our presence feel like an advertisement. And today, this collaboration has received special recognition.

We are proud to share that the play "Je Janlagulor Akash Chilo" by Team Ichheymoto has won 5 awards at the prestigious META (Mahindra Excellence in Theatre Awards), 2026.

Below are the 5 awards:

1. Best Director - Saurav Palodhi

2. Best Actor in a Lead Role (Female) - Turna Das

3. Best Ensemble

4. Best Stage Design

5. Special Jury Award for Best Child Actor - Wriddhayan Dasgupta

We urge everyone reading this to watch the play — because it will take you back to who you once were.

Below is a brief write-up about the play.

At its heart, the play is about friendship — tracing the journey of four childhood friends navigating life from the late 90s to 2025.

Through shifting timelines, it explores how political change, societal transitions, and personal struggles shape relationships over time.

But what truly stays with you is the soul of 90s Kolkata.From load-shedding lanterns and Madhyamik exam stress to evening addas, Durga Bhashaan, and the simple joy of khoi-batasha — the play beautifully captures a city that feels both deeply personal and universally nostalgic.

The music, visuals, and storytelling come together to create a layered, immersive experience that lingers long after the curtains fall.

Brought to life through powerful performances, the narrative moves seamlessly between innocence and complexity — touching upon love, loss, ambition, and the fragile balance of human connections.

As audiences, we don’t just watch, we reflect...!

We search for our own ‘janla’ — that window to a time, a feeling, a version of ourselves we often leave behind in the rush of life.

We once again would like to thank Team Ichheymoto for this collaboration 🙏